Founder, CEO and Author
McPherson Strategies

Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting (McGraw-Hill) and regularly pens a newsletter, Dear Connector. Susan is the recipient of Forbes magazine’s 50 over 50—Impact 2021, Worth Media’s Worthy100, and the Women in Sustainability Leadership Award 2026.

Director, Brand and Content Marketing
EnergyHub

Julie Potyraj is the Director of Brand and Content Marketing at EnergyHub, where she crafts the storytelling and vibes behind the platform that helps utilities connect devices people already own — EVs, home batteries, thermostats, and commercial and industrial sites — and coordinate them as a continuous, flexible source of power the grid can draw on year-round. Before finding her home in climate tech, Julie led marketing strategy at a prominent edtech company, and before that, she spent years living without electricity in rural Zambia, working in youth development. Julie holds a Master of Public Health degree and a Master Gardener certification. Outside of the office, you'll find her tending to her plants, engrossed in a novel, climbing walls, or cleaning up the Anacostia watershed region. 

Co-Founder, Executive Director, Board Member
Women and Climate

Member
Women and Climate

Member
Women and Climate

Board Chairwoman
Women and Climate

EnergyHub is a leading provider of clean energy software and services that unlock the full potential of distributed energy resources (DERs) for utilities, markets, and customers. With the EnergyHub DERMS platform, utilities can enroll and manage DERs like thermostats, EVs, and batteries to create virtual power plants (VPPs) that deliver grid flexibility and reliability. EnergyHub helps 230+ utilities and local power companies manage over 2.6M DERs and more than 3.6 GW of dispatchable flexible capacity with customer-centric programs and cross-DER optimization.

EnergyHub is a subsidiary of Alarm.com (NASDAQ: ALRM), the leading platform for the intelligently connected property. To learn more, visit www.energyhub.com.